CAMPUS OF CARE

According to AARP’s Public Policy Institute, by the year 2020 one out of every three Americans will be age 50 or older. With this reality in mind, are you preparing for the shift towards the “campus of care” when it comes to providing services to seniors and special care populations in your surrounding community? We are fast approaching a time when it will no longer be an alternative. It will be a mandate.

A provider must explore the arena of ancillary services and implement those that complement its existing programs, plant, and services if it intends to maintain marketability to the largest and fastest growing population segment in society. This is the only way to ensure future financial viability.

A care facility will have to expand its service bandwidth to include other services that attract and serve its local population and build healthcare

relationships and trust for the long term. The good news is that a care facility can leverage its existing land, kitchen, empty wing, and even housekeeping and laundry capabilities when contemplating the possible array of new options to be pursued.

Identifying and responding to these directives is the key to organizational wellness and longevity. In today’s world, a care provider must first and foremost examine the needs of the market to determine how to supplement services that best meet the expanding and changing needs of the community. Have you reflected lately on where your facility may be falling short in areas of

To address these concerns, have you ever contemplated the following complementary options to your current primary service and plant?

	Independent living / Continuing Care Retirement Community   Active adult   Assisted living    Nursing beds

	Skilled Nursing   Specialty   Medicare    Subacute

	Assisted Living   Older Adult   Hospice    Head injury    Memory impaired

	Rehabilitation Center - (In-patient & Out-patient)   Physical, speech, and occupational therapies   Comprehensive Out-patient Rehabilitation Facility (CORF)

	Specialized Nursing arising from Diagnostic Related Groups (DRGs) - Examples:   Neurological   Cardiac / Coronary    Orthopedic    Pulmonary / Ventilator    Bariatric

	Out Patient Centers   Wound care   Computerized axial tomography (CAT scanning)    Magnetic resonance imaging (MRI)    Retail pharmacy   Vascular    Hyperbaric

	At-Home   Healthcare / Home health   Recreational    Chores / Handy-man    Companion / Telephone reassurance   Travel    Nutritional

	Acute long-term care hospital   Clinical   Psychiatric    Rehabilitation

	Special Populations   Individuals with autism   Poly-trauma    Visual and hearing impaired

CASE STUDIES

Here are two examples of organizations that, with Revere's expert assistance, analyzed their predicament and proceeded down a new, creative tracks.

IN CONCLUSION

Let’s acknowledge that there is no simple or single solution. It is driven by the demands of your market. Our role is to assist you in identifying and evaluating the options. We would welcome 15 minutes of your time to discuss your most pressing concerns and how Revere could partner with you to address any or all of these points.

Revere Healthcare, our affiliated corporation, has served the human services arena for over 25 years, providing planning, marketing, and management services to hundreds of entities that provide services to seniors and special care populations. We assist clients nationwide in over forty states and on hundreds of assignments. We closely align ourselves with our client organizations and value our collaborative relationships.

The dilemma is this: Will you be responsive today or reactive tomorrow?