Market Feasibility

Our Market Feasibility Services include:

  • Preliminary Demographic Analysis
  • Demographic Market Analysis
  • Initial Recommendation/Finding
  • USDA Rural Development Market Analysis
  • Full HUD 221 Market Analysis
  • Full HUD 232 Market Analysis
  • Full Market Analysis - Other Lending Sources
  • Commercial & investor packages

Revere offers a host of market feasibility services for the older adult and special populations. Revere can conduct an analysis to determine the potential market need for the older adult/special populations services. This analysis can be used to help determine the potential ability of the Client and the market place to support the proposed programs. Revere employs a phased process allowing for extensive Client involvement and decision making through a step program.

MARKET STUDY POPULATION OPTIONS

  • Older Adults: Active Adult and Independent Living
  • Older adults needing Assisted Living, dementia and Alzheimer's care, or Skilled Nursing
  • Young adults needing: Traumatic Brain Injury (TBI) care; housing for those with phsical disability
  • Young adults with autism needing transitional living housing and services
  • Disabled Veterans: older and younger adults
  • At-Risk Youth

PRELIMINARY DEMOGRAPHIC ANALYSIS

Revere will identify a preliminary market area, and provide the Client with applicable demographic data for this market area. The Client will receive an executive summary of Revere's initial findings at this phase.

MARKET RESEARCH

A. Service Area Definition
Revere will define the service area(s) based on industry guidelines and a review of characteristics of the area and the drawing areas of the current site and other area providers. The definition would include our methodology for selection and a description of the geographic boundaries. If the service area is divided into primary and secondary market areas our methodology for this division would also be included.

B. Demographic/Socioeconomic Analysis
Revere will obtain appropriate demographic/socioeconomic information on the selected service area(s) from a host of nationally recognized firms that specialize in obtaining demographic data and appropriate governmental agencies and perform a demographic/socioeconomic analysis of the market area(s). Historical and projected trends will also be analyzed. This data will be used to characterize the target market and sub-markets, as well as to determine the demand for the proposed Project. This will include such factors as:

  • Trends in total population
  • Presence of the target population(s)
  • Income distribution

C. Competitive Assessment
Revere will review the overall supply of service units existing in and planned for the service area. We will also gather data on the known competitive projects including:

  • Number of units/beds
  • Types of units/beds
  • Utilization levels
  • Included and optional services and amenities
  • Types of ownership
  • Rates and payment structures
  • Services or special program offered

D. Need Analysis
Revere will analyze the need for the proposed services and estimate the number of service units at the Project supported by the market. Need projections will be based on industry standard calculations. The demand analysis will also include a brief review of the factors identified in the report that directly impact the demand calculation.

MARKET STUDY OVERVIEW

Study Type Raw DemographicsService AreaDemographics with AnalysisRecommendation: Full MA or Stop CompetitionDemandOther
        
Preliminary Demographic Analysis (AKA: Flyby)XBrief Desc.     
Demographic Market Analysis XX    
Initial Recommendation Analysis XXX   
USDA Rural Development B&I Market Analysis XX XXUSDA Req's.
Full HUD 221(d)4 Market Analysis XX XXApt. Comps
Full HUD 232 Market Analysis XX XX232 Req's.