|
MARKETING SERVICES
Trying to improve your overall census or launching a
new facility?
Need a new marketing strategy to achieve expectations?
Our marketing services are based on the importance of fully understanding
your facility and goals for a marketing strategy that delivers.
We learn in detail about your mission, goals, budgets, staff, and
facility. We also evaluate your competitors, sales process, and
markets. We apply this knowledge to identify ways to tackle immediate
problems and enhance future revenue opportunities with a marketing
plan that is feasible and cost effective. As a result, our recommendations
for your facility are based on a clear understanding of your expectations
and the market conditions to achieve your goals, combined with our
many years of strategic marketing experience.
PUBLIC RELATIONS -
MARKETING SERVICES
|
Lead Generation: |
Age and income qualified leads are generated
through a combination of public relations, direct mail, workshops,
and media campaigns. |
Lead Follow-up: |
Generation of leads through extensive telemarketing
representing the facility appropriately, particularly in a
competitive market. |
Lead Conversion: |
Identifying prospect needs and translating
facility benefits so that the prospect understands how their
needs can be met. |
Resident Retention: |
With attrition rates sometimes ranging from
15 to 50 percent of total reservations, maintaining existing
reservations as well as generating additional sales. |
Initial
Review: |
Review and comment on the architectural
plans, site, and proposed services and amenities packages.
|
Absorption Rate: |
Project the reservation and move-in rates.
A reliable absorption pace is the basis for planning, promotional,
staffing, and operational costs and time frames. |
Task Schedule: |
Documenting list of the tasks and initiatives
to be undertaken during marketing planning, marketing start-up,
and marketing implementation. |
Task
Budget: |
Identifying costs associated
with each task line item from the schedule. This enables the
client to plan, prepare for, and control the costs of the
marketing effort, in whole or in part. |
Communications
Plan: |
Creating a media plan describing the components
for the promotional strategy including developing of the themes,
copy, and layouts. |
Reservation Agreement: |
Develop contracts which cover both the necessary
resident and operational conditions, that also have marketing
appeal, so to facilitate the selling process and speed the
marketing pace. |
Marketing Office
P&Ps: |
Provide the forms and systems necessary to
organize a marketing office's inquiry handling, filing, agreement
management, fee and/or contract deposit management, and other
routine procedures. |
Recruitment/Training: |
Draft job descriptions and criteria
for selection and hiring of key marketing staff. |
Sales
Literature: |
Web Page Design, electric, newspaper
and print copy, literature development and advertisement placement. |
|
